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It all started in Kudus, Indonesia, 125 years ago...
Seeking relief for chest pains, Haji Jamhari tapped into the famous healing powers of cloves and combined the spice with tobacco. What resulted was groundbreaking—a delicious and aromatic smoking experience.
Haji Jamhari’s discovery spread like wildfire. When asked what to call it, he said “kretek” to describe the unique crackling noise when smoked. An industry was born.
Today Djarum is enjoyed on five continents—one of the top 10 cigar brands in America. The legacy of Haji Jamhari, Nitisemito and Oei Wie Gwan live on in the spirit of Djarum.